Chairman & CEO:Rusty Reid
Fort Worth, TX
Higginbotham is a single source solution for insurance, financial and HR services. Our firm supplements coverage with in-house risk management and benefit plan administration services that we call Day Two Services® to provide year-round value to clients. Higginbotham opened in 1948 in Fort Worth, Texas, where it is headquartered. We operate more than 50 offices in 10 states. Higginbotham ranks by revenue as the 21st largest independent broker in the U.S., making us the largest Texas-based broker. In June 2021, we kicked-off a brand refresh supported by months of market research and creative development to determine what matters most to our customers and employees. What we learned was that the things that are important to them are things we already do well. They want to be treated as more than a number. They want a partner thats transparent, authentic and an advocate. Higginbotham delivers on each of these value-drivers. To tell our story, we adopted a new tagline, logo and visual expression capturing that message. Lead with values and value leads. This tagline captures what differentiates us, aligns our priorities and motivates others to partner with us. Higginbotham is driven by four core values. We are family to our employees, accountable to our clients, teammates to our carriers and generous to our communities. We are a place that leads with values so value leads. Its these values that define Higginbothams culture. Whether its emails to the workforce, testimonials in our internal newsfeed HIGG Connect, videos shown at staff meetings, branded items given to employees or in everyday conversations, our values are incorporated in all our communications and inform all our decisions. Employees not only know them, they live them. The four core values that drive our culture also drive our growth. Insurance professionals and agencies are drawn to join Higginbotham because of our family culture employee surveys have revealed this time and time again. The result of that growth is increased value to shareholders. And since every employee is a shareholder through our employee ownership plan, they all profit from and share in Higginbothams success.
