Chairman:William Johnson
Woodland Hills, CA
At Liberty, we’ve learned that culture is a feeling which is grounded in our mission and values. Previously, we had a mission statement but the truth was, nobody could remember it. We realized we needed to change it so that people could actually feel it because that’s what gives meaning and passion to the work itself. So it became: “Promoting Peace of Mind with Great Care” no one can provide peace of mind because that can only come from the inside of each individual person, however, we can certainly promote it that’s a big part of what insurance is and we can certainly do that with Great Care. Next we reexamined our core values with the first being Integrity which is the bedrock of our industry. Then Excellence always striving for greater levels of that. The next three come together in our mind Caring, Kindness and Fairness. And then the final three go together as well Teamwork, Good Feelings and Fun. Liberty put a greater focus on the well-being of the staff including things like lunchtime meditation classes which our Chairman personally leads along with “Dream Circles” where employees come together to give support to each other and share strategies for creating their own dream life both personally and professionally. At Liberty, we like to say: Remember its your JOB and JOB stands for Joy of Being. The most important thing we can do each day is to put ourselves in a joyful state and then share those good feelings outward to our entire community. Leadership is an important concept at Liberty. Everyone is encouraged to “Have a Mentor and Be a Mentor.” And most important that everyone can be a leader simply by embodying the Company’s core values. Promoting Peace of Mind with Great Care is our mission but has also been a very effective business strategy. As a result of our cultural changes, our Company’s happy and engaged workforce has increasingly attracted great talent who share our values and we have received a number of “Best” awards and recognitions. In terms of the numbers, Liberty has grown from $15M to $30M over the past 18 months and is projected to grow to $100M by the end of the year. At Liberty, we have indeed created a special culture which makes our company truly a “Best” place to work.
